FASHION IN THE TIME OF SUSTAINABILITY
Figuring out responsible consumerism isn't always easy. This blog was created to help you make more confident sustainable shopping decisions, ushering you comfortably into the circular fashion market.
Coriander proudly supports the sustainable fashion movement and we are working hard to find brands that are also moving towards this.
Apparel manufacturing releases around 1.2 billion tons of greenhouse gases annually. Just 1% of clothing is recycled into new pieces. Globally, one truckload of clothes is dumped in landfills or burned every second.
The jeans industry is a huge villain, consuming on average 1,500 litres of water to produce a single pair. Factor in the massive amount of pesticides used to grow cotton and the huge energy consumption of the manufacturing process, jeans are one of the least eco-friendly clothing items made today. Slowly, low green impact options are emerging. As an example of this, Liverpool, one of our best selling denim brands, has created a new fiber made from recycled water bottles and low water usage cotton.
Coriander is proud to carry several brands in both stores that are Certified B Corporations such as Save the Duck, Pyrrha, Memo Bottles, and Oneka. Certified B Corporations meet high standards of environmental and social performance. We also carry brands experimenting with sustainable fabrics such as S-Q bags, V Fraas scarves, and many others.
Big leaps forward are being made when it comes to sustainable fashion.
- 2018 - China’s government announces its eco-responsible manufacturing plan, including the apparel manufacturing industry
- 2019 - India launches its greener fashion project making apparel manufacturing giants pledge to source or utilize the majority of their total consumption using sustainable raw materials and processes by 2025
- 2019 - France announces its initiative to make Paris the sustainable fashion capital of the world by 2024
- 2020 - France passes a regulation requiring the country’s clothing companies to follow around 100 sustainability provisions, particularly a ban on the destruction of unsold goods
As a consumer, you have influence: if end users won’t buy it, manufacturers won’t make it. Steer the industry through your responsible purchase choices. Look for companies that are transparent in their social and environmental practices.
When considering sustainability, the entire life cycle of a garment which includes everything from supply chain to disposal of a product. Consign, donate or drop your old clothes off at a ragging centre when you are done with them. Check out our blog on this.
Come in for a visit soon. Our stylists would be happy to help you “green” your closet.
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Alicia Hall
April 07, 2021
Thanks so much for your comment, Nancy. We love what we do and we hope it shows!